TL;DR:
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No, Martin Lewis isn’t flogging dodgy “Quantum AI” investments. Neither is Kier Starmer.
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Scammers are using deepfake tech to put words in people’s mouths and cash in on your trust.
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AI makes this easy, cheap, and scarily convincing.
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Learn how these scams work, why they’re dangerous, and what you can do to protect yourself.
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Want the shortcut? Don’t trust a video just because it looks real. Trust your IT partner (that’s us).
The “Exclusive Opportunity” You Never Asked For
Picture this: you’re scrolling Facebook and suddenly you see a slick video of Martin Lewis telling you about an amazing investment in Quantum AI. It’s low risk, guaranteed returns, and even Kier Starmer is supposedly on board.
Wow. The money-saving guru and the leader of the opposition, working together to make you rich? That’s not an investment, that’s Avengers Assemble.
Except it isn’t. It’s a scam. And the only person making money here is the scammer behind it.
Where to Watch the Breakdown
Why This Scam Works
Scammers don’t need to reinvent the wheel. They just need to:
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Hijack Trust
Martin Lewis has spent years building credibility as the consumer champion. Kier Starmer is instantly recognisable as a national political figure. Even if you don’t like him, you know who he is. That familiarity = instant credibility. -
Throw In Tech Buzzwords
“Quantum.” “AI.” “Automated trading.” It’s like catnip for people who don’t want to miss the next big thing. -
Create Urgency
“This offer is limited.” “Don’t miss out.” The faster you act, the less time you have to realise you’re about to hand your money to a bloke in a hoodie sitting in a café.
Enter the Deepfake Era
Here’s the scary bit: not long ago, scams like this were bad Photoshop jobs. Grainy images, clunky voiceovers, obvious nonsense. Easy to spot.
Now? Anyone with a laptop and an internet connection can create video deepfakes that look frighteningly real. AI tools can:
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Clone Martin Lewis’s voice in under 30 seconds.
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Make his lips move in perfect sync.
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Edit Kier Starmer into the same clip without breaking a sweat.
All for the price of a takeaway curry.
If you think, “I’d never fall for that,” remember: deepfakes aren’t designed to trick you at your sharpest. They’re designed to trick you at 11pm after a glass of wine, half-watching telly, scrolling your phone.
Why AI Supercharges Scammers
Let’s be blunt: AI is a scammer’s dream come true.
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Cheap: What used to cost thousands in editing now costs pennies.
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Fast: You can churn out a convincing deepfake in hours.
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Scalable: One video can be cloned into hundreds of versions with different voices, subtitles, and backgrounds.
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Targeted: Ads can be pushed directly to vulnerable groups.
We’ve moved from “Nigerian Prince” emails in broken English to professional-grade video production in a single decade. That’s like going from Pong to PlayStation 5 overnight.
Real-World Fallout
Here’s the kicker: these scams aren’t just funny clips to laugh at. Real people lose real money.
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Victims of investment scams in the UK lost over £2.3 billion in 2023.
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Many were convinced by fake celebrity endorsements.
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Once your money’s gone, it’s gone. The banks won’t refund you for “investing in Martin Lewis’s magic Quantum AI piggy bank.”
And the collateral damage? Reputations. Martin Lewis himself has publicly begged Meta and others to clamp down on fake ads. But when AI makes new fakes faster than platforms can delete them, the problem only grows.
How to Spot a Deepfake Scam
Here’s your branded TLMartin Ltd 5-Step Checklist
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Check the Source
Is it really from Martin Lewis’s verified channel? Or a dodgy Facebook ad from moneyhacks247.biz? -
Listen Closely
AI voices sometimes sound too smooth. Like Siri after a glass of whisky. -
Watch the Mouth
Deepfake lipsync tech is good — but not perfect. Look for odd blinks, weird jaw movement, or smiles that don’t reach the eyes. -
Google the News
If Martin Lewis launched a new investment scheme, it’d be headline news. Not a grainy ad on the sidebar. -
Trust Your Gut
If it feels too good to be true, it is.
Business Angle: Why This Matters to You
You might think: “Well, I wouldn’t fall for this.” Good. But would your employees?
Scammers don’t just target individuals. They target businesses, too. Imagine your finance manager gets a deepfake video of you telling them to transfer money to a new supplier. Far-fetched? Not anymore.
Business risks include:
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Fake invoices backed up by “video confirmation.”
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Deepfake CEO fraud (already happening).
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Damaged brand trust if your customers get scammed in your name.
That’s why Cyber Essentials and ongoing training matter. It’s not about box-ticking, it’s about keeping the wolves from your door.
Final Thought
Martin Lewis isn’t flogging Quantum AI. Kier Starmer isn’t your financial advisor. And if you ever see both of them in a video promising you guaranteed wealth, congratulations: you’ve just met a scammer with a shiny new AI toy.
Technology changes, but the rule is the same: if it sounds too good to be true, it’s a scam.
At TLMartin Ltd, we make sure our clients don’t have to waste time second-guessing this rubbish. From staff training to scam filtering, from Cyber Essentials prep to being your “is this real?” helpline, we’ve got you covered.
Ready for less stress and more security? Book a quick call with us.